FOR IMMEDIATE RELEASE
London, Ontario – March 12, 2025 – Nothers The Award Store, a leading provider of custom awards and recognition products since 1968, is pleased to announce the acquisition of PRIDE IN SERVICE, a distinguished company dedicated to honouring Canada's police, military, and emergency service personnel since 1993. This strategic acquisition aims to enhance Nothers' product offerings and strengthen its commitment to serving those who serve our nation.
PRIDE IN SERVICE, founded near Aylmer, Ontario, has built a reputable legacy by providing heirloom-quality rings, awards, and gifts to emergency service organizations and individuals across Canada. Their dedication to craftsmanship and honouring service aligns seamlessly with Nothers' mission to celebrate significant achievements with exceptional awards.
"We are thrilled to welcome PRIDE IN SERVICE into the Nothers family," said Jim Nother, President of Nothers The Award Store. "This acquisition allows us to combine our expertise and expand our product line to better serve Canada's dedicated emergency service communities."
Expanded Product Offerings
With this acquisition, Nothers will integrate PRIDE IN SERVICE's esteemed products into its existing catalog, providing a comprehensive range of recognition items. Current offerings include:
- Rings: Handcrafted, heirloom-quality rings honoring service and dedication.
- Badges: Custom-designed badges representing various organizations.
- Display Cases: Elegant cases to showcase awards and memorabilia.
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Branded Clothing: Apparel such as t-shirts, hoodies, and hats.
In addition, Nothers is excited to announce the introduction of new products to further honour and recognize service excellence:
- Lapel Pins: Customizable pins symbolizing affiliation and achievement.
- Challenge Coins: Unique coins representing unity and accomplishment.
- Framed Awards: Professionally framed certificates and accolades.
- Glass Awards: Sleek and modern glass trophies for distinguished service.
- Plaques: Personalized plaques commemorating milestones and honours.
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Name Badges: Customized name badges for professional identification.
Commitment to Quality and Community
Both Nothers and PRIDE IN SERVICE share a commitment to quality craftsmanship and community support. Notably, PRIDE IN SERVICE has a tradition of donating 10% of profits to charitable organizations, including Wounded Warriors Canada, a practice that Nothers is proud to continue.
"We believe in not only recognizing excellence but also giving back to those who have sacrificed for our country," added Nother. "Continuing the charitable initiatives established by PRIDE IN SERVICE is a responsibility we are honoured to uphold."
To explore all PRIDE IN SERVICE product offerings, please visit https://prideinservice.com/
About Nothers The Award Store
Founded in 1968 and based in London, Ontario, Nothers The Award Store has been a trusted partner in crafting exceptional custom awards that honour every achievement with distinction.
With over five decades of experience, Nothers offers a wide range of products, including trophies, plaques, medals, and corporate awards, serving various sectors across Canada.
For more information about Nothers The Award Store and its expanded product offerings, please visit nothers.com.
Media Contact:
Jen Harrison
Director, Sales, Marketing & Sponsorships
Nothers The Award Store
Email: jen@nothers.com
Phone: 519-663-9440 ex 230